In today’s digital world, establishing a strong online presence is essential for business growth and success. However, many women-owned businesses face significant barriers due to a lack of access to digital skills. Helen, a dynamic businesswoman from Port Harcourt, found herself in this exact predicament despite investing in a cutting-edge ice-making factory and producing high-quality ice.
For years, Helen struggled to attract customers and expand her business due to her limited knowledge of digital marketing. Recognising the importance of bridging this gap, she eagerly applied for SDN’s digital skills training programme. After being selected, Helen underwent comprehensive training on various aspects of digital marketing and learned how to leverage social media to enhance the visibility of her business.
Empowered with tech skills, Helen transformed her business. By establishing a robust online presence through platforms like Facebook, she was able to triple her sales and significantly increase her daily ice production. Sharing her success story, Helen emphasised the profound impact of the training on her business.
Helen’s story exemplifies the transformative power of providing women entrepreneurs with access to digital skills. Through initiatives like our digital skills training programme, we continue to empower women like Helen to thrive in an increasingly digital world, driving economic growth and fostering gender equality
“The training has been a game-changer for me and our ice-making business. Previously, we struggled to produce 500 pieces of ice per day, but now we’re churning out as many as 1500. I applied the insights gained during the training by creating a Facebook page for our business and optimising it with relevant information. This has enabled us to reach a wider audience and attract bulk orders and resale opportunities. It’s truly been a remarkable journey of growth and learning ” Helen, project participant.
